Tuesday, January 5, 2010

Today's English 10B

The class watched the winner's pitch for a TV commercial for the NFL annual contest twice.  Then, the class was asked to watch the ad once the idea was turned over for an ad agency for production.  Afterward the class noted the differences, but also how the integrity of the initial idea was saved.  Murf told the class,  that each of them had been given the idea for the paint brochure, and that it was up to them to make a finished product; and that Murf was the Client (NFL).

Murf then explained (angrily) how disappointed he was in the performance of the class on the day before; that as copy-writers each of them was dragging their feet about the project. 

Today's class

Today in the Language Lab classes during periods 3 and 4, the class used the same processes the experts use to analyze literature to breakdown and explain rap lyrics.  During the 3rd period, the class discussed the language, wording, styles, themes, and tone of Gucci's Lemonade, which was Davon'Ta's recommendation.  In fourth period, Katemia suggested Lil' Wayne's I Get It In song and the class analyzed it.

For the second half of the period, individuals worked on the copy (text) for the waiver report.




Final Ad

Advertising Pitch

Monday, January 4, 2010

Today
Short film called "Billy's Balloon" by Don Hertzfeldt
Parody - using humor to imitate or mock a person or situation.

English 10B

Today
  1. Look your journals over
  2. watch short film
  3. parody
  4. description exercise
  5. Paint chip brochure.